How did Consultic assist a leading global flooring company, in achieving future-proof customer engagement?

Consultic partnered with a leading global flooring company to address the challenge of delivering consistent yet personalized experiences to their diverse customer base across multiple sites. The marketing team of this flooring company faced difficulties in managing a vast amount of content, including images, technical product information, videos, and documents, due to the extensive online links associated with their brand.

To overcome these challenges, Consultic implemented a comprehensive solution leveraging the power of SAP, including SAP Commerce & PIM, SAP Marketing, and other essential tools like Adobe DAM and Sitecore. By combining these industry-leading technologies, Consultic helped create a solid foundation for future-proof customer engagement.

The results of this collaboration were remarkable. Customers of the flooring company now experience personalized interactions tailored to their specific needs, preferences, and locations. Whether accessing the website through various devices or channels, customers receive information that is relevant, engaging, and adapted to their unique requirements. This enhanced customer experience has resulted in increased satisfaction and loyalty.

Furthermore, Consultic’s solution provided the marketing team of the flooring company with a more efficient way of working. With streamlined content management and improved workflows, the team can now handle the diverse range of content assets more effectively, ensuring accurate and up-to-date information is delivered to customers at the right time.

Challenges

1. Offering consistent but personalized experiences to both professional and regular customers across multiple sites.
2. Difficulty in managing and organizing images, technical product information, pictures, videos, and documents due to a high number of online links.

Resolution

1. Leveraged the combined capabilities of SAP, SAP Commerce & PIM, SAP Marketing, Adobe DAM, and Sitecore.

Results

1. Delighted customers who now receive relevant information tailored to their location, device, or channel they visit the website on.
2. Improved efficiency for the marketing team, enabling more streamlined workflows.